The Entertainer Influencer Event With Blume Dolls
Skyrocket Toys UK
To raise the awareness around chart-topping Blume Dolls launch in The Entertainer.
Approach and Results
We scheduled a twitter party with parent bloggers to tease the launch and call out the features and benefits of the product. The twitter party trended ahead of @skynews with over 7.2M timeline deliveries. Driving to retail links and more information about the brands.
We recruited the involvement of Ruby and Bonnie influencer to promote the launch of the collectable dolls in store. We managed at event at The Bentall’s Shopping Centre in London supported by demonstration activity and a meet and greet. Simultaneously, youtube stars got involved in a UK wide ‘unbluming’ event on the same day with Ruby and Bonnie’s video content reaching over 4M views in a couple of months.
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