Case Study
Super Wings Summer
Company:
Alpha Group UK
Brief
We were briefed to manage experiential activity with Alpha Animation and Toys’ preschool hit Super Wings.
Approach and Results
We took the star of the show, Jett, recently to Oxford Street, London to headline at a Super Wings event at the iconic Hamley’s store. The arrival of the much- loved plane character caused a big stir and attracted hundreds of fans to the event for face-painting, product demos and more.
Additionally, Jett was kept busy over summer with our costume character tour at various Smyths store openings in Lincoln and Romford as well as flying in to celebrate new store openings for The Entertainer in Kidderminster and Watford.
On early May bank-holiday weekend, Jett made a visit to the iconic Paulton’s Park, where he delighted over 15,000 preschool visitors and their families.
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