Jumbo Games Puzzle Party
To raise traction on social media and with family bloggers about Jumbo seasonal puzzles December 2019.
Approach and Results
We ran a social media twitter party along with corresponding reviews of product. We recruited over 10 families to get involved online for gifted reviews (i.e. all free of charge activity). The party reached over 6.5M users with over 200 contributors directly taking part. The Jumbo hashtag trended on twitter during the hour at 3rd place in the UK ranking.
Our overall PR activity for the puzzle ranges in Q4 included coverage in Prima, The Independent Online, Yahoo and Indy Best. Total reach was in excess of 36.9M in a 3 month period.
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