Bandai: Miraculous Brand
Briefed with raising awareness for the Miraculous brand and Bandai’s master Toy Collection, we decided to create a campaign around International Friendship Day with Friendship being a strong theme within the Miraculous animation. Launched as a competition on Fun Kids Radio, the campaign offered listeners and their best friend the chance to take part in the Miraculous Friendship Day. With 5 sets of best friends chosen from the hundreds of entries, the winners got to be interviewed on air talking about their unique friendship.
In order to further expand the campaigns reach, we invited YouTube star and kid influencer, Ruby Rube to participate. Ruby, who has over 1.3 million YouTube subscribers, attended the Fun Kids studio day with her best friend Amelia before releasing a Miraculous Friendship Day vlog on her channel. The vlog featured Ruby behind the scenes at Fun Kids radio, calling her favourite character, Miraculous Ladybug, as well as opening some of her favourite Miraculous toys..
- Miraculous was heavily featured across the radio station throughout July and August with advertising, promotions and product giveaways, reaching over 100,000 children and 90,000 parents in the UK.
- Since its launch on YouTube, Ruby Rube’s vlog has had the video has received a whopping 1.1 million views
- Girl Talk magazine featured a ‘Which Miraculous™ character is your best friend?’ quiz along with money can’t buy giveaways across two full pages of content during Friendship week