Case Study 
All Aboard With The Oddbods

One Animation


We were asked to promote awareness of the National Express brand partnership with the hit preschool animation Oddbods.

Approach and Results

We celebrated the launch of Oddbods content going live on the National Express in-coach entertainment system by filling a coach with family bloggers and influencers. We hosted an experiential day out hosted by presenter Nigel Clarke and celebrated all the activity with a twitter party and press event on the pier in Bournemouth.

The activity was complemented by a week long competition on Funkids radio and total consumer press and media reach of over 1.7M.

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