Alpha Toys

London, 12th June 2018: Alpha Animation and Toys UK are flying with Super Wings, as the smash-hit preschool property reaches new heights at #8 in the top #10 new properties total market, according to latest NPD figures.

The brand, since its international take-off, has clocked up millions in global sales and In the UK the launch of a robust licensing programme, enviable dual broadcasting on both Tiny Pop and Cartoonito have served to meet the increasing demand for the property.

Mark Hyndman, General Manager, UK and Ireland enthuses; “These results are not only testament to the fantastic work of the UK team and support of our retail partners, but importantly they highlight the insatiable appetite for quality content and CP from our consumer audiences. It has been our ambition to see Super Wings fly to a top spot and this sets the scene for a pipeline of exciting new products and activity into 2019.”

Super Wings has well and truly landed a leading position in the preschool market, which Alpha Animation and Toys UK will further support by a comprehensive schedule of new content and product development into 2019 & beyond.


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