Skyrocket Toys UK, celebrated the hotly anticipated retail launch of Blume, the new collectible doll line, with a nationwide event across all 168 branches of The Entertainer on Saturday 27th July.
At The Entertainer’s Kingston store, located in the Bentall Centre, fan-favourite YouTube stars Ruby and Bonnie made an exclusive appearance and wowed the crowds, counting down and showcasing the unexpected doll opening experience. Children couldn’t believe their eyes as they watched the dolls blumed from their pots and queued up to get hands on’ with Ruby and Bonnie to unveil their own Blume doll purchases.
Demo’ team
s across all stores, supported by a host of thrilled influencers, YouTubers and bloggers, simultaneously ‘unblumed’ the first 22 unique dolls featuring their revolutionary patent-pending reveal technology to amazed shoppers and online audiences.
Teeing up the inaugural nationwide event was a Twitter Party brand reveal, hosted by some of the UK’s leading parenting and family bloggers, which managed to trend on the platform, even charting ahead of the week’s important political news and capturing the imagination and engagement of thousands of consumers at #blumedolls.
“Blume dolls are anticipated to be this year’s hottest collectible toy line, having already made it to retailers’ top toy lists for Christmas,” said Lindsey Scheftic, Vice President of Marketing at Skyrocket. “We’re thrilled to see the initial reactions to the product at The Entertainer, with so many consumers taking to social media to show off their sheer delight at our unique reveal technology”
Scheftic continues, “Product has really only just started hitting retail shelves in the UK and sell-through numbers are already off the charts. Early forecasts are showing a red-hot start for Blume.”
The sensational dolls bloom right out of their flowerpots with just a sprinkling of water, with each doll creating an instant ‘wow’ – blooming bigger than its pot. Each has ten surprises to uncover, including an outrageously-cool hairstyle, fashionable outfit and accessories, a cute mini friend and sticker book all with stunning colour and sparkle. Twenty-two blind-packed dolls are in the first collection and range from “adorable to “rare” and “super rare”, with one “ultra-rare” doll to find. All pieces are part of the play with no unnecessary extra trash generated from the fun – all for an SRP of £10.00.
About Skyrocket
Skyrocket is a leading toy and entertainment company defining the future of play. Leveraging the latest innovations in the industry, our groundbreaking product portfolio is changing the way consumers engage and interact across generations. Our team of entrepreneurs, product developers and design engineers pioneer new ideas in toys, retail and entertainment to elevate play and advance the industry.
With offices in Los Angeles, Hong Kong and the United Kingdom, Skyrocket creates products sold under major licenses as well as proprietary brands including Blume, Pomsies, Grumblies and Sky Viper Drones.
Skyrocket LLC Los Angeles, CA 90066 USA / Skyrocket is a trademark of Skyrocket LLC
About the Entertainer
The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant, who now with two of their sons, instil the driving force and mission – “To be the best-loved toyshop – one child, one community at a time”. Today, it continues to be the largest family-owned chain of toy shops in the UK with a total of 168 stores.
As well as a strong High Street presence, The Entertainer has a successful website (TheToyShop.com) which offers a 30-minute click and collect service and has over 29 million visits annually. The Entertainer is also recognised for its charitable giving. Each year it tithes 10% of its pre-tax annual profit to charity, in addition employees are encouraged to donate directly through Payroll Giving. The Entertainer is also an active member of the Pennies scheme, the digital upgrade of the traditional charity collecting box, which enables customers to donate a few pence to charity at the point of sale when paying by card. On average, this generates £14,500 of customer donations to Children’s hospitals each week. The Entertainer currently employs over 1573 staff across the stores and a further 231 in the Head Office in Amersham, Buckinghamshire.
The Entertainer was ranked 49th in the prestigious Sunday Times “100 Best Companies to work for” in 2019.
In December 2018 The Entertainer acquired POLY, a chain of 57 toy shops in Spain.
In February 2019 the Early Learning Centre was also acquired consisting of 80 concessions in the UK within Mothercare stores, plus 536 standalone franchise stores internationally.