Craft Buddy Ltd, designer and manufacturer of quality, art, craft and hobby products have announced new international distribution deals on the back of a successful season of exhibits.

Having grown in popularity in the last year due to its universal appeal, their innovative and unique brand Crystal Art is a must-have for any arts and crafts enthusiast. Similar to the paint by numbers concept, the Crystal Art Kits encourage consumers to make their own breathtaking art by placing crystals accordingly to match the pattern provided. Not only is this an exciting venture with a beautiful outcome, but the technique is also relaxing and therapeutic.

A leading player in the craft industry, Craft Buddy kicked the year off attending CreativeWorld International Hobby Show in Frankfurt and Craft Hobby & Stitch in Birmingham, but it was Spring Fair and Spielwarenmesse, Nuremberg that Craft Buddy were able to display their robust portfolio to the toy and gift trades for the first time with real interest.

Gary Wadhwani, Co-founder, Craft Buddy comments; ‘In the last 12 months we have grown our retail estate exponentially into a variety of multiple and specialist toy retailers, garden centres and gifts stores due to insatiable consumer demand for our unique formats.  Our Crystal Art collections have an enduring and universal appeal, which is facilitating our growth into new markets and distribution channels.  Last month we launched exclusively on TV Channel – Create and Craft and consumer demand for our products have been off the scale, so it is really rewarding to see our distributors looking to replicate our proven success in other markets’.

On the back of the successful show season, HobbyToys Scandinavia AB has been appointed by the company to further develop success across the Scandinavian market; handpicked for their wide account base and understanding of both the craft and hobby and toys market.

CEO and co-founder of HobbyToys Scandinavia AB, Björn Öström commented ‘We’re off to a booming start with Craft Buddy products.  The Crystal Art concept is really appealing as a unique product format, and sits perfectly in our portfolio, offering up new opportunities for retail growth.   The team at Craft Buddy are working closely with us and offering unrivalled support and customer service to ensure best results for all, and importantly facilitating the delivery of such a fun and innovative art concept to both hobby and toy retailers across our region.   We are excited to see where our partnership leads.

As well as the Scandinavia deal, Craft Buddy Ltd have also wrapped up distribution deals in USA, Australia, Romania and Israel, and remain in talks with companies in several other countries globally.

Craft Buddy distributors and consumers can expect to be treated to new exclusive designs and releases over the upcoming months including new licence announcements, as part of ambitious growth plans to offer inspired, educational and on trend ranges across a variety of price points.

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