Belgium, 31st August, Bertoy, has appointed Hello Communications Group to handle its PR activity throughout the upcoming key gifting period. Bertoy is a family-owned gift company based in Belgium, with plans to further expand its presence in the growing UK market following initial success with premium retailers.
Hello Communications will be focusing on raising awareness of Bertoy’s key brands across its portfolio of classic, traditional and educational toys aimed at children from nursery to primary school ages 0 – 8. The core focus collections include Crocodile Creek’s early Learning Puzzle Series; which aims to teach toddlers about colours, shapes, counting and the seasons, Tiger Tribe’s popular Beat the Clock game and Mudpuppy’s Memory Match Game.
“Having already established ourselves across Europe, selling these popular brands, the plan for 2019 is to grow our UK presence through heavyweight marketing and PR investment,” began Ruth Bouillon, Marketing Manager at Bertoy. “The team at Hello Comms combines expertise, passion and creativity, which is exactly what we are looking for over the Christmas period. We’re looking forward to showcasing our fantastic products to UK press and influencers and we’re confident the PR and marketing activity will appeal to both retailers and consumers alike.”
Julia Swan, Director of PR at Hello Communications Group added “It’s a pleasure to work across the Bertoy portfolio. In addition to unique, quality products, Bertoy offers children the chance to enjoy traditional style games whilst educating and developing visual memory skills, focus and concentration. The PR campaign will combine a variety of activities spanning trade and consumer press, digital channels, influencer marketing and classic gift PR.”
Bertoy will be exhibiting at the following events during September:
Autumn Fair, NEC 2nd – 5th September, Hall 5 B28
Top Drawer, Olympia 9th – 11th September, Stand Q41
For those attending and interested in further information regarding the ranges, please call by or email philip@bertoy.co.uk to book an appointment.
