19th September 2018: Loved by Children announces that its 6th annual Lovedbychildren awards will be sponsored by The Entertainer, the fastest-growing, family-owned high street toy retailer in the UK. Loved by Children, who have appointed Hello Communications Group to handle all PR activity and event management throughout the awards process, have recently opened the awards for submissions until the 26th October 2018.

Following 5 successful years, Lovedbychildren.com has established itself as a leading brand within the toy, playtime and parenting industry. The parenting hub’s awards have attracted entries from all over the world, with recognition from industry leaders such as Little Tikes, John Adams and VTech. Each year the awards have grown significantly, with the award logos being widely publicised around the globe, on packaging, in stores and online.

Katie Gritt, Social Media, Content and PR Manager at The Entertainer commented: “We are delighted to be sponsoring the Lovedbychildren awards for 2019. Play is at the heart of everything we do here at The Entertainer and who better to award the best toys in the market than children themselves. We look forward to seeing the results!”

The toy categories for this year include Playtime, Creative Play, Bathtime, Travel Toys and the LBC Special Awards including Best Toy Series 2019. The awards will be heavily publicised on Lovedbychildren.com, its sister site Lovedbyparents.com and their rapidly growing social media channels which have a combined following of over 692,000 followers.

“The Lovedbychildren Awards honour those fantastic products and brands that really bring something unique to the children’s market. The support over the last few years has been phenomenal, and we look forward to working alongside our great sponsor The Entertainer this year and celebrating those toys that are truly loved by children,” said Tina Summers, editor at Loved by Children.

“We’re delighted to be working with Tina and the team at Lovedbychildren and to be handling the PR for these unique awards. Testing will take place in November at an award testing day created just for children, with more exciting details to be announced soon!” added Jonathan Rose, Managing Director at Hello Communications Group.

The Lovedbychildren Awards are open for submissions until 26th October 2018. Further information can be found at www.lovedbychildren.com.