PR and marketing communications agency Hello Communications Group has inked a collaboration with Family & Education Marketing and iChild, experts in brand promotion in the childcare and education sectors.

With a reach of over 4.2M nursery and school aged children and over 1M parents, teachers and care providers, the iChild network delivers incredible opportunities for measurable brand engagement and product sampling.

The expert team at Family & Education and iChild, comprising of teachers and educational practitioners working with Hello Communications Group, are able to offer bespoke content and appropriate routes into schools and nurseries across the UK in formats which work hard, engage and most importantly are welcomed by parents and teachers.

Ruth Leonard, Director at Hello Communications Group comments; “Getting product into childrens’ hands and securing that all important feedback is the holy grail for many brands.  The education sector can be a real minefield for brands trying to navigate regulations around marketing to children, parental engagement and the challenges of staying on the right side of GDPR.   Through the expert team at Family and Education and their incredible database we are now able to offer laser sharp targeting to specific audiences in a school setting, by age, demographic and geography – making budgets work hard and importantly delivering strong testimonials which retailers will love.”

Proven case studies include projects on behalf of well-known family brands as well as a host of character brand and entertainment properties.  Campaign options include short- and long-term brand activations across sponsored content, on and offline competitions, product sampling, content for lesson planning and e-newsletters to parents, care givers and teachers.

To find out more about the network and services, please contact Ruth Leonard at Hello Communications Group – or telephone 01494 372135