London 8th October 2018, One Animation and Emmy-nominated, YouTube sensation, Oddbods, now generating 15 million views per day on the platform, has teamed up with KIDZ BOP, the no.1 U.S music brand for kids, to produce fun, unique kids’ content for broadcast across YouTube and social media platforms.
In their first video collaboration launching this Friday, The KIDZ BOP Kids will perform their signature ‘KIDZ BOP Shuffle’ with the smash-hit Oddbods characters in a piece of bespoke animation that encourages kids to get up and dance along! The launch will be supported across both brands’ social media platforms, YouTube channels and Popjam with a second video to follow later in the year.
Anabel Higgin, Marketing Director, One Animation comments; ‘KIDZ BOP boasts sales of 19+ million albums to date and 24 Top 10 Albums on the Billboard 200 Chart, only surpassed by The Beatles, The Rolling Stones and Barbra Streisand. We are thrilled that the Oddbods get to showcase their very best moves in such great company. Our collective brand values of positivity, fun and friendship together with the insatiable fan demand that both brands enjoy, are aligned just as well as our dance moves, and we can’t wait to get kids up and moving to this fun initiative!’
The partnership, adds to a raft of fun, innovative new partnerships signed globally this year for the Oddbods brand.