London: 13th November 2018; In the season famed for terrifying and spook-tacular events, One Animation’s Oddbods has wowed audiences and exceeded expectations, delivering spectacular rocket fuelled results and immersive activity across social media, influencer marketing and brand collaborations; with exclusive Halloween content being viewed by an audience of over 250M views during the month of October.
The award-winning Global studio, One Animation, today releases the staggering viewing figures, following a month-long blast of activity engaging some of the world’s largest ‘kidfluencers’ and chart-topping music brands.
The Halloween special reached the dizzy heights of over 35M views on Oddbods proprietary channels alone, with YouTube Kids dedicating a frighteningly good takeover on the channel supported by free creepy content downloads, official banners and loads of hands on activity including exclusive prizes and prints from the Oddbods very own creator, Richard Thomas.
YouTube sensation Tiana was not going to miss out on the belly laughs and action either, getting hands on and playing hide and seek with the Oddbods on her smash-hit channel Toys AndMe with more content to follow later this month.
To round off an exceptional month of fan engagement, the Oddbods have also now perfected the ‘Kidz Bop shuffle’ – the much loved and widely known signature dance move of Kidz Bop, the no. 1 US music brand for kids – boasting sales of 19+ million albums, in a collaborative series of social media posts and feature length videos with more content due to be released later in the year.
Anabel Higgin, Marketing Director, One Animation comments; ‘We’re over the moon at how our content has been devoured this Halloween and the incredible names we are now collaborating with, including stars such as Tiana, and record-breakers Kidz Bop, are only reinforcing what our loyal fan base is telling us. Out talented in-house studio are working around the clock to keep a full pipeline of cutting edge and hilarious content with more seasonal collaborations across licensing and broadcast partners to be announced very shortly.’