One Animation’s twice Emmy-nominated show, Oddbods, has wrapped up a national campaign delivering fun and learning inspired content to a whopping 2 million children through over 140,000 UK preschool teachers, child minders and nursery carers.
The campaign follows an endorsement by the nationally acclaimed Fundamentally Children, which outlines how the award-winning animation can be used to promote discussions within the family about different personality types, teaching children about different emotions and, importantly, inspiring imaginative play.
The expert team at Fundamentally Children, founded by Dr. Amanda Gummer comments; ‘ Our panel of testers loved the fact that all the characters have distinct personalities and that although they don’t talk, you know what they’re trying to say through their expressions. This is great for developing children’s emotional intelligence and the ways the characters interact also teach children about managing their emotions and embracing each other’s differences, which is an important part of their personal, social and emotional development.’
Targeting Early Years Foundation Stage (EYFS) and KS1 children, the campaign delivered a variety of communications materials including activity sheets, fun ‘make and do’ ideas for kids and parents or carers to do together plus lesson planning concepts, each inspired by the seven different quirky and relatable Oddbod characters.
Anabel Higgin, Marketing Director, One Animation comments; ‘The key principles of EYFS recognise that every child can be resilient, capable and confident and that all children develop in different ways. The rib-tickling antics of the Oddbods’ very different characters, celebrate individuality and help promote discussions around navigating life’s challenges, opportunities and daily events – so it’s no surprise our award-winning content has been thoroughly welcomed and implemented by so many educational leaders and parents as part of our campaign.’
The globally acclaimed, relatable storylines and consumers’ unquenching thirst for content and engagement has propelled Oddbods’ views to an eye-watering 7BN views to date and 15M per day across YouTube. Bespoke content and activities for parents and care-givers can be found at Oddbods.com/parents.