GB eye to Debut BT21 Collection

GB eye to Debut BT21 Collection

Leading gift and homeware licensee, GB eye, has secured a licensing deal with LINE FRIENDS to launch a range of posters, gifting and merchandise, based on the popular character brand BT21. BT21 is a new character IP created by LINE FRIENDS, loved by the millennial...
Craft Buddy Hosts Sell-Out Trade Open Days

Craft Buddy Hosts Sell-Out Trade Open Days

Craft Buddy Ltd invited new and existing trade customers to visit their Buckinghamshire headquarters over the course of three days to gain an exclusive insight into the companies new and exciting ranges. Visitors to the open days were full of praise for Craft Buddy’s...
Weird Lime Named As Global Licensing Agent For OOKS

Weird Lime Named As Global Licensing Agent For OOKS

Digital play experience, OOKS, has named Weird Lime as global licensing agent for the property across all categories as the brand rolls out new content internationally. The deal will see the full service digital, media and marketing agency already appointed as their...
Oddbods Conquers Mexico With Toy Launch At Walmart

Oddbods Conquers Mexico With Toy Launch At Walmart

Global animation studio, One Animation, is further strengthening its footprint in Latin America with a major toy launch across Walmart Mexico’s top outlets for its smash-hit show, Oddbods, later this month. Following a slew of TV broadcast, VOD and SVOD partnership...